The 10 original Studio guidelines set up by Franco Morales in 2011.

1. To maintain the quality and integrity expected of a leading design Studios.
2. To be design leaders, not followers.
3. To foster an environment that encourages risk taking.
4. To be current, aware, and connected.
5. To maintain irreverence.
6. To provide a sense of discovery.
7. To fulfill goals and objectives set by Franco Morales International while maintaining an independent spirit and keeping our heritage intact.
8. To be grateful for our customers.
9. To always think outside of the box.
10. To have fun!!


To always think outside of the box.